Gestalten Books Brand New Brand - Brand New Brand

Brand New Brand: Restarting your business in a time of crisis and transformation

Gestalten

Hardcover

2021

The current situation may feel uncertain and unsettling, but while the pandemic has posed new challenges for brands in nearly every industry, social distancing also means that our need to connect is stronger than ever. It is vital for businesses to create communities centered around their brands, and the pandemic may well act as an accelerator to put values into practice that have become increasingly important to customers, such as a call for greater diversity, more social responsibility, better ethics and a stronger focus on sustainability. More than ever, brands need to think holistically.

Brand New Brand is a compendium of the best visual identities recently created for businesses from all over the world. It shows how well-considered, holistic branding can take a bakery, a solar panel installer, a gym that serves as an inclusive workout space for all body types, a Black-owned social and wellness clubhouse, a physiotherapist or even a waste management business that is using circular solutions, from one of a crowd to one in a million. It shows how, in an era of pandemics and political and economic instability, creative, innovative thinking is the greatest asset.